We’re spicing up coffee farming!
We’re totally passionate about coffee, yet occasionally even we have to admit there’s more to life than the brilliant bean. We’ll let you into a secret – sometimes, for the good of the land, we support farmers in planting other things, too.
Variety is the spice of life, and NESCAFÉ’s expert agronomists know when and how to spice things up. In Thailand and Indonesia farmers have been planting betel nuts, durian, peppers, chilies and avocados on their farms. At certain times of the year they have all the ingredients for a delicious, balanced meal growing among their coffee trees!
Why? Agricultural biodiversity is vital for a flourishing countryside. A greater variety of trees attracts more insects, who not only do us a favour by pollinating coffee plants and other trees, but also support more birds’ and other animals’ lives.
And diversity isn’t just good for nature, it’s also good for farmers’ pockets. A mix of crops means they can balance their income over the year and are protected even if the coffee market takes a wobble. They don’t have all their eggs (or beans) in one basket!
So next time you make yourself a cup of NESCAFÉ, think of the thriving farms it came from. You can’t taste the chili, but you can definitely taste the rich flavour of better-grown beans.
Enjoy more stories of Respect
Roll out the green carpet
Our Brazilian partner farmers are reducing their need for artificial herbicides by ‘microshading’, where a carpet of grass between their trees keeps the weeds down naturally.
If Honduran farmers can dry their beans themselves on their farms, they get more cash for their crops. Luckily, we’ve got a solar-powered, design-led solution to help them.
We’re steaming ahead
Our efficient factories burn waste coffee grounds to make the steam to make our granules. Whenever you make a cup of NESCAFÉ, enjoy it knowing we’ve reduced our carbon emissions by half over the last ten years.
We believe in ‘reinjarnation’
The jar in your hand may have had a previous life. Glass can be infinitely recyclable, and every tonne of recycled glass used saves 670 kg of CO2.
Enjoy more at 80ºC
Did you know that 100% NESCAFÉ flavour doesn’t need 100ºC boiling water? And if you use less heat, you’ll save a whole lot of energy too.