Seconds to make, 15 years to breed
If you love the taste of our coffee, that makes us very happy indeed. But we don’t rest on our laurels – we’re always thinking in the long term of ways to make coffee plants better suited to our changing climate.
We’re committed to breeding easier-to-grow and more disease-resistant coffee trees which produce even more flavoursome beans. We then distribute them around the world to boost the crops of coffee growers (we’ve given out 210 million plantlets so far).
But coffee breeding isn’t a career for people with short attention spans. It takes about 15 years to create new elite varieties, then it takes another five more years of testing the trees in the places where they’ll grow to make sure they’ll thrive in the local conditions. It’s worth the wait, though – so far we’ve released 10 new delicious arabica varieties and five new robusta ones. It’s a continuous process of innovation and improvement. Ongoing trials will continue to deliver more deliciousness in the coming years.
So the next time you enjoy the flavour of our instant coffee, raise a cup to our coffee breeders – they’re in this for the long haul.
Enjoy more stories of Respect
Radical tree renovation!
Sometimes the advice our experts give looks pretty severe. But African growers trust us with their livelihoods, and extreme techniques pay off with bigger crops.
Kenyan women farmers mean business
Life as a woman coffee farmer can be pretty tough in Kenya, but better business skills give them more control of their crops and enable them to earn more cash for their coffee beans.
We’re putting less water in our coffee
Our coffee is often grown in places where water’s scarce, so we’re helping our farmers get smarter with how they use it. Coffee’s important – but water conservation is vital!
Recycling made easier
Our new sachets are easier to recycle, and keep your coffee just as fresh as before.
Let’s get to work on plastic waste
The great taste of NESCAFÉ has been powering our busy days – if we use sustainable coffee cups that cause less plastic waste, then we’ll all be working for the good of the environment too.