main content
Seconds to make, 15 years to breed

Seconds to make, 15 years to breed

 

If you love the taste of our coffee, that makes us very happy indeed. But we don’t rest on our laurels – we’re always thinking in the long term of ways to make coffee plants better suited to our changing climate. 

We’re committed to breeding easier-to-grow and more disease-resistant coffee trees which produce even more flavoursome beans. We then distribute them around the world to boost the crops of coffee growers (we’ve given out 210 million plantlets so far). 
 
But coffee breeding isn’t a career for people with short attention spans. It takes about 15 years to create new elite varieties, then it takes another five more years of testing the trees in the places where they’ll grow to make sure they’ll thrive in the local conditions. It’s worth the wait, though – so far we’ve released 10 new delicious arabica varieties and five new robusta ones. It’s a continuous process of innovation and improvement. Ongoing trials will continue to deliver more deliciousness in the coming years.

So the next time you enjoy the flavour of our instant coffee, raise a cup to our coffee breeders – they’re in this for the long haul.

 

 

Seconds to make, 15 years to breed

Enjoy more stories of Respect

  • Radical tree renovation!

    Sometimes the advice our experts give looks pretty severe. But African growers trust us with their livelihoods, and extreme techniques pay off with bigger crops.

    Find Out More
  • Kenyan women farmers mean business

    Life as a woman coffee farmer can be pretty tough in Kenya, but better business skills give them more control of their crops and enable them to earn more cash for their coffee beans.

    Find Out More
  • We’re putting less water in our coffee

    Our coffee is often grown in places where water’s scarce, so we’re helping our farmers get smarter with how they use it. Coffee’s important – but water conservation is vital!

    Find Out More
  • Recycling made easier

    Our new sachets are easier to recycle, and keep your coffee just as fresh as before.

    Find Out More
  • Let’s get to work on plastic waste

    The great taste of NESCAFÉ has been powering our busy days – if we use sustainable coffee cups that cause less plastic waste, then we’ll all be working for the good of the environment too.

    Find Out More